PepsiCo, Monster Energy Co., MillerCoors and Red Bull among winners
May 4, 2015
Nielsen announced yesterday its twelve Breakthrough Innovation Winners for 2015. Among the twelve winners, four beverage products made the list this year: Monster Energy Co.’s Monster Energy Ultra, PepsiCo’s Mountain Dew Kickstart, MillerCoors’ Redd’s Apple Ale and Red Bull GmbH’s Red Bull Editions line.
Blue Moon Brewing Co., a Golden, Colo.-based operating unit of MillerCoor’s Tenth and Blake Brewing Co., is celebrating its 20th anniversary with the planning of a new brewery that is scheduled to open in 2016.
Blue Moon Brewing Co., an operating unit of MillerCoors’ Tenth and Blake Brewing Co., debuted its twist on an IPA with the launch of Blue Moon White IPA.
Although many historians have coined the Industrial Revolution as a turning point in history, it would be interesting to hear what beer historians might say about the current state of this category in relation to the rest of beer’s history and future.
According to Beverage Industry’s Best Packages of 2014 survey, portion-controlled sizes, specialty inks and a “personal” touch can give brands a leg up in the competitive beverage marketplace.
Day 1 focuses on regulatory, commercial, economic value of the three-tier system
September 30, 2014
The National Beer Wholesalers Association (NBWA), Alexandria, Va., kicked off the first full day of its 77th Annual Convention on Sept. 29 in New Orleans. The first full day of the convention focused on the regulatory, commercial and economic value of distributors.
With a distribution territory that spans parts of Washington state, Idaho, Oregon and all of Alaska, one might wonder how The Odom Corp., Bellevue, Wash., has excelled throughout the years while dealing with factors like challenging weather climates and a broad territorial footprint.
Original Lite Can adds modern twist to classic can
September 3, 2014
Following strong sales earlier this year, MillerCoors decided to make its Miller Lite Original Lite can a permanent package for the brand, according to a brand representative.