Cranberry-flavored vodka incorporated into upcoming holiday campaign
November 2, 2015
San Francisco-based Campari America, a wholly owned subsidiary of Davide Campari-Milano S.p.A., announced the latest addition to its SKYY Infusion line: Coastal Cranberry.
After roughly 10 months of being overly cautious about what I eat and drink, later this month I finally can consume what I want, within reason of course.
In HBO’s “Game of Thrones” series, various characters have tried to battle their way to claim the Iron Throne using everything from brute force to social cunning. Within the spirits industry, the battle for the throne has been a bit more civilized, but, nonetheless, the alcohol category now has a new king.
Skyy Vodka, a brand of San Francisco, Calif.-based Campari America, launched Skyy Barcraft, a line of cocktail-inspired vodkas in Watermelon Fresca, Margarita Lime and White Sangria varieties.
Just a few short years ago in 2010, Clayton Christopher, founder of Sweet Leaf Tea, which was acquired by Stamford, Conn.-based Nestlé Waters North America in 2011, joined with Chad Auler, founder of Austin, Texas-based Savvy Distillers and its Savvy Vodka brand, to form Deep Eddy Vodka, Austin, Texas.