Modesto, Calif.-based company launches Citron and Coconut Flavored Vodkas
July 1, 2013
New Amsterdam Spirits, Modesto, Calif., announced the newest additions to its portfolio: New Amsterdam Citron and Coconut Flavored Vodkas. Like its existing flavored vodkas, both New Amsterdam Citron and Coconut are five times distilled and made from high-quality grains and fruit flavors, it says.
Flavor innovation helped boost the spirits industry in 2012 and is fostering continued growth in 2013, according to Chicago-based Technomic’s recently released “2013 Spirits Trends in Adult Beverage (TAB)” report.
Dill pickles, cookie dough, and peanut butter and jelly hardly sound like inspiration for adult beverages, but each of the aforementioned flavors were launched by vodka-makers within the last year. As these new product introductions show, one of the largest trends in the spirits category is unusual flavors, analysts say.