New York-based Pernod Ricard USA announced a reorganization and expansion of its spirits marketing team, effective July 1. The revamped group is designed to further enhance the existing momentum behind the company’s key spirits brands while capitalizing on key growth drivers such as innovation, multicultural marketing and digital media, the company says.

They say a picture is worth 1,000 words, but this month it could be worth a trip to Spain thanks to Pernod Ricard USA’s Campo Viejo Spanish wine brand.

Malibu, a product of Pernod Ricard USA, launched a new bottle style that changes almost everything but its signature white color, the company says.

Absolut Vodka, a brand of Purchase, N.Y.-based Pernod Ricard USA, is collaborating with the online art community Threadless to host a challenge to create Chicago-themed artwork for the next limited-edition bottle in Absolut’s city-inspired series.

Wondering whether using social media for advertising purposes is crossing the line? According to a new social media study by Nielsen, New York, one-third of people think ads on social networks are annoying.

Pernod Ricard USA, a subsidiary of Pernod Ricard SA, introduced its first low-calorie spiced rum under the Malibu name.

In the aftermath of Hurricane Sandy, a two-day superstorm that left a trail of destruction in New York, New Jersey and Connecticut including snow storms, floods, power outages, fires, billions of dollars in property damage and an estimated 110 U.S. deaths to date, according to a Nov. 4 article on CNN.com, beverage companies are doing their part to send relief aid to the affected Northeast communities.