The kit is designed to be as spirited and bold as Carpenter herself, the companies say, with everything consumers need to craft a show-stopping cocktail in the comfort of their homes.
As the official spirits partner of Universal Pictures’ “WICKED,” in theaters Nov. 22, Absolut is toasting to the power of friendship and inclusivity by offering “WICKED” consumers mystifying cocktail recipes.
Absolut, a brand of Pernod Ricard USA, New York, is entering the ready-to-serve (RTS) category with its new Absolut Cocktails line with flavors Vodka Mojito and Raspberry Lemonade.
Platform to provide educational resources, trainings and monetary support of allyship
June 14, 2023
New York-based Absolut, a brand of Pernod Ricard USA, announced that as a steadfast supporter of the LGBTQ+ community for more than 40 years, the launch of Absolut Ally, is the next evolution of its commitment to safer spaces across bars and restaurants for 21-plus adults.
Ocean Spray Vodka-Cranberry Range set to hit shelves in early 2024
May 2, 2023
Absolut, a brand of New York-based Pernod Ricard USA, introduced the Absolut Vodka and Ocean Spray Vodka-Cranberry Range — a new ready-to-drink (RTD) line with Ocean Spray, Lakeville-Middleboro, Ma., building on the brands’ successful marketing partnership in the United States. Inspired by the classic combination of Absolut Vodka and Ocean Spray Cranberry Juice, this iconic collaboration will deliver one of America’s favorite serves with the new RTD line coming early 2024, the company says.
Campaign shows power of mixing different people, perspectives and cocktails
June 6, 2022
“Mr. Robot” and “Bohemian Rhapsody” actor Rami Malek has partnered with Absolut, a brand of Pernod Ricard USA, New York, in what is set to be their biggest ongoing campaign yet. The campaign, called The World of Absolut Cocktails, will launch this summer with an introduction from Malek. The multi-year project is designed to inspire people who are open-minded, optimistic, and driven by curiosity … to come together to mix ideas and, of course, drinks, the company says.
Absolut Vodka, Perrier-Jouët and Beefeater changes support Sustainability & Responsibility roadmap
February 25, 2021
Pernod Ricard, Paris, unveiled a set of packaging innovations from Absolut Vodka, Perrier-Jouët and Beefeater, as part of its 2030 “Good Times from Good Place” Sustainability & Responsibility roadmap.
Faceted bottle harkens back to days of copper still
May 13, 2019
Made from more than 40 percent recycled glass, the design celebrates the vintage copper credentials central to the creation of Absolut Elyx, through a sleeker and more elegant form.