The unofficial start to summer is underway and the readers of Beverage Industry have shown their appreciation for summer beverage offerings. In the Readers’ Choice: New Product of the Month poll for April, the readers selected MTN DEW Baja Blast as their favorite new product release.

PepsiCo Inc.’s Mountain Dew is bringing back its MTN DEW BAJA BLAST, which will hit shelves April 23.

AMC’s popular TV show “The Walking Dead” has been captivating viewers for eight seasons now. But now when family and friends gather for viewing parties, they also can imbibe with The Walking Dead Wine collection.

Mountain Dew, a brand of PepsiCo Inc., introduced Mtn Dew Ice.

Following the success of Mtn Dew Black Label last year, Mountain Dew, a brand of Purchase, N.Y.-based PepsiCo Inc., is creating the Mtn Dew Label Series — a line of premium sodas from Dew with unique flavors and herbal and citrus bitters. The new line of bold, yet refined, beverages now includes the citrus-flavored Mtn Dew White Label and the apple-kiwi flavored Mtn Dew Green Label, the company says.

In conjunction with its new global Do the Dew campaign, Mountain Dew has updated its packaging. 

Mountain Dew, a brand of Purchase, N.Y.-based PepsiCo Inc., is kicking off 2017 with a new global Do the DEW campaign centered on the belief that there’s no feeling like doing, the company says. 

Mountain Dew, a brand of Purchase, N.Y.-based PepsiCo Inc., announced that NBA All-Star and Dew front man Russell Westbrook, who signed on with the brand last year, renewed his partnership through the 2018-19 NBA season. Simultaneously, the NBA champion and All-Star point guard Kyrie Irving is joining the DEW lineup, the company says. Westbrook and Irving will partner with the brand to celebrate the lifestyle and culture of the game in unexpected ways, including an exciting and larger-than-life activation around tip off, it adds.