This fall, Purchase, N.Y.-based PepsiCo’s Mountain Dew and Doritos brands will give fans a chance to bid on thousands of Xbox One entertainment systems through their "Every 2 Minutes" online auction experience.

Purchase, N.Y.-based PepsiCo brands Pepsi and Mountain Dew announced their summertime promotion, "Iconic Summer," which will offer fans the chance to win prizes and exclusive experiences.

Mountain Dew, a brand of Purchase, N.Y.-based PepsiCo, and New York-based Complex Media announced a partnership that will support the evolution of Mountain Dews’ legacy programs Green Label Sound, Green Label Art and Green Label Exclusives. The duo will offer a new digital destination, www.Green-Label.com, that will feature the voices and stories of today's youth culture, the companies say.

Mountain Dew, a brand of PepsiCo, Purchase, N.Y., tapped into its Southern roots and welcomed country music star Brantley Gilbert to the family.

Wondering whether using social media for advertising purposes is crossing the line? According to a new social media study by Nielsen, New York, one-third of people think ads on social networks are annoying.

Mountain Dew, a brand of Purchase, N.Y.-based PepsiCo, introduced Kickstart sparkling juice drinks for the morning consumption occasion.

 Designed especially for its limited-edition, 16-ounce cans in honor of “The Dark Knight Rises,” Mountain Dew partnered with Chromatic Technologies Inc. (CTI) to add a color-changing element to the can’s design.  

Purchase, N.Y.-based PepsiCo brands Mountain Dew and Doritos announced the return of their Double XP promotion as part of the Nov. 6 launch of the Halo 4 video game. Double XP provides fans with unique opportunities to experience the next installment of the gaming saga, the companies say.

 The next phase of Mountain Dew and Lil Wayne’s DEWeezy campaign is in the hands of the fans.  

In mid-August, PepsiCo will begin testing a new malt-flavored soft drink under the Mountain Dew brand name.