Every good marketer knows it: you have to localize to succeed in international waters. Atlanta-based The Coca-Cola Co.’s secret recipe for Coca-Cola can vary by location.
In August, The House of Marnier Lapostolle North America will debut GM Titanium, which blends Grand Marnier cognac with orange essence, Asian Calamansi citrus and spices, the company says.
Marnier-Lapostolle Inc.’s new Quintessence brand features a blend of vintage cognacs sourced from the Grande Champagne region and special family reserves aged as long as 60 years in French oak vats.