Beverage brands can use halo from wine, spirits to market brandy
March 24, 2015
In Rabobank's new report about the U.S. brandy market, the New York-based financial services company identifies a clear market gap in what logically should be the segment’s strongest price segment — premium brands. Between the value, low-growth end of the brandy spectrum and the fast-growing, super-premium Cognac end, there is a potential opportunity for spirits companies to tap into the growing appetite for premium spirits among sophisticated, affluent U.S. consumers, it suggests.
A recent IWSR survey commissioned by international wine and spirits exhibition Vinexpo has found that the United States is driving global wine consumption as the alcohol category’s largest wine market.
When Rémy Martin, a brand of Paris-based Rémy Cointreau, first talked to specialist label converter Lithobru, Cognac, France, about its Coupe Shanghaï project, the challenge they presented was extremely demanding.
This upcoming holiday season, Heaven Hill Distilleries Inc. will introduce Hpnotiq Sparkle liqueur, which blends natural, exotic fruit juices with white wine, vodka and a touch of Cognac.
Every good marketer knows it: you have to localize to succeed in international waters. Atlanta-based The Coca-Cola Co.’s secret recipe for Coca-Cola can vary by location.
In August, The House of Marnier Lapostolle North America will debut GM Titanium, which blends Grand Marnier cognac with orange essence, Asian Calamansi citrus and spices, the company says.
Marnier-Lapostolle Inc.’s new Quintessence brand features a blend of vintage cognacs sourced from the Grande Champagne region and special family reserves aged as long as 60 years in French oak vats.