Articles Tagged with ''coconut water''

In the sea of beverages on the retail shelves, consumers definitely have no shortage of options from which to choose. When you take into account the number of new SKUs out there, it can get even more intriguing.

To help answer the growing demand for coconut water, Artiste has introduced Coconut Water Powder, a white- to light-cream-colored natural product produced from fresh coconuts utilizing a proprietary drying process.

Zico Beverages LLC, a wholly owned subsidiary of The Coca-Cola Co., introduced Zico Chilled Juice Blends, made with premium coconut water and fruit juice.

Vita Coco expanded into the sports drink category with its new line of Vita Coco Sport beverages.

The Pulse Beverage Corp., Northglenn, Colo., launched a new wholly owned subsidiary, Pulse Beverage S.A., in order to establish a presence in Mexico.

FAL Healthy Beverages introduced Coco Joy Kids coconut waters at the July 15 world premiere of Disney’s “Planes: Fire & Rescue” in Hollywood.

Veev Spirits LLC added a new Coconut Colada flavor to its VitaFrute Cocktails by Veev line of organic, ready-to-serve cocktails.

New York-based All Market Inc., doing business as Vita Coco, announced that it has sold 25 percent of the company to Reignwood Group, the Beijing-based parent company of Red Bull China, at an enterprise valuation of approximately $665 million.

From 2009 to 2014, juice and smoothie bars saw a 2 percent rise in revenue each year, according to a May 2014 report by IBISWorld, Santa Monica, Calif., titled “Juice & Smoothie Bars in the US.”

Ten years ago, U.S. consumers might have thought you were a bit “nutty” if you told them that coconut water would be a multimillion-dollar beverage category one day. In fact, Vita Coco Co-founders Michael Kirban and Ira Liran didn’t even believe it at that time.