Dried natural product produced from fresh coconuts
November 17, 2014
To help answer the growing demand for coconut water, Artiste has introduced Coconut Water Powder, a white- to light-cream-colored natural product produced from fresh coconuts utilizing a proprietary drying process.
Zico Beverages LLC, a wholly owned subsidiary of The Coca-Cola Co., introduced Zico Chilled Juice Blends, made with premium coconut water and fruit juice.
New York-based All Market Inc., doing business as Vita Coco, announced that it has sold 25 percent of the company to Reignwood Group, the Beijing-based parent company of Red Bull China, at an enterprise valuation of approximately $665 million.
From 2009 to 2014, juice and smoothie bars saw a 2 percent rise in revenue each year, according to a May 2014 report by IBISWorld, Santa Monica, Calif., titled “Juice & Smoothie Bars in the US.”
Ten years ago, U.S. consumers might have thought you were a bit “nutty” if you told them that coconut water would be a multimillion-dollar beverage category one day. In fact, Vita Coco Co-founders Michael Kirban and Ira Liran didn’t even believe it at that time.
Flashing back to arts and crafts projects from childhood, a common instruction from parents and teachers was to “use what you have.” Shaun Roberts took that concept a step further when he developed KonaRed juices.