Vita Coco announced the launch of its new flavored coconut water: Vita Coco Coconut Juice, the brand’s first juice offering. A blend of coconut water and a burst of tropical flavor, Vita Coco Coconut Juice is available in two flavors ― Original with Pulp, and Mango ― and is gluten-free and non-GMO.
As more consumers are embracing foods and beverages that support health and wellbeing, experts note that plant-based waters’ various benefits have been driving the category’s proliferation.
As consumers become more mindful of their food and beverage choices, experts note that domestic and exotic fruits are playing a vital role in this practice.
Once Upon A Coconut released a special “Pink” edition case of its premium coconut water, and will donate 15% of the proceeds sold on onceuponacoconut.com to the National Breast Cancer Foundation.
Dole Packaged Foods announced the release of DOLE FRUITIFY, a line of tropical juice drinks crafted to deliver enhanced nutrition with functional ingredients like green tea and turmeric.
The plant water category as a whole has seen growth over the past five years, despite ebbing and flowing consumer interest. Although coconut water continues to be the most dominant sub-segment, recent entries to the plant water market, such as aloe and cactus waters, could compete with coconut water.
PowerPlant Ventures adds new ZICO Rising platform to portfolio
January 15, 2021
PowerPlant Ventures announced that the fund has acquired ZICO coconut water from The Coca-Cola Co., Atlanta. PowerPlant Ventures, a growth equity investor, was co-founded and is co-led by Mark Rampolla, who is the brand visionary behind ZICO, which he founded in 2004 and sold to The Coca-Cola Co. in 2013.
Although sales for the coconut and other plant waters market might be down for the five-year period of 2014-2019, brands are innovating their lines to help bring the category more mainstream.