Holiday comes as craft brewers work to recover from 9% drop in volume sales in 2020
November 23, 2021
Small Brewery Sunday, the national beer holiday created by the Boulder, Colo.-based Brewers Association (BA), returns for its third year on Nov. 28. The annual celebration encourages beer lovers to support their local breweries, brewpubs, and taprooms — small businesses that contribute to local communities and economies during the holiday season and beyond.
Stone Distributing Co. (SDC), Escondido, Calif., announced the addition of Ashland Hard Seltzer and El Segundo Brewing Co. to its Southern California portfolio of craft beers. The two new partners began distribution from Stone effective Nov. 8.
Craft brewing combination result of acquisition by Australian-based brewer Lion
November 12, 2021
Bell’s Brewery founder, Larry Bell announced that he has reached an agreement with Lion, an Australian-based brewer, for the sale of Bell’s. Lion acquired Colorado’s New Belgium Brewing in 2019. The move will see the Michigan-based craft brewer come together with New Belgium ― aligning the two American craft brewers.
The Brewers Collective at Anheuser-Busch is bringing avid craft beer fans around the country 24 unique beers featuring a variety of styles from seven regional breweries across the country.
Firestone Walker unveiled the Tropical Hazy Mixed Pack for its Mind Haze IPA beer brand. With this new mixed pack, Firestone Walker’s Mind Haze IPA experience now includes three new hazy IPAs — Tiki Smash, Hopical Crush and Citrus Cyclone.
Partnering with Molson Coors, TRU Colors plans to distribute nationally by 2023
October 8, 2021
Founded by innovators in the beer industry and rival gang leaders of the Bloods, Crips, GD and BD, TRU Colors, with its mission statement to unite communities to stop violence and divisiveness, created a sustainable business model that provides active gang members with economic opportunities, the company says.
Deschutes Brewery, Portland, Ore., announced its collaboration with Dovetail Workwear, also based in Portland, to help further the mission of encouraging women to enter and succeed in non-traditional occupations, it says.