The Brewers Association (BA), Boulder, Colo., released its 2013 Beer Style Guidelines. This year’s edition defines two new beer styles and includes updated descriptive text for virtually all of the 142 included beer styles, BA says. The collaborative effort behind the 2013 version incorporates more than 100 suggestions from U.S. and international beer judges and experts, brewers and beer lovers, it adds.
Samuel Adams, a brand of The Boston Beer Co., Boston, announced that for the first time it plans to offer Samuel Adams Boston Lager in a can that is designed to closely match the experience of drinking beer from a glass, the company says. The “Sam Can,” which is the result of two years of ergonomic and sensory research and testing, will hit shelves in early summer 2013, just in time for outdoor drinking occasions.
In collaboration with Buzzfeed, Florida Orange Juice launched a campaign to remind consumers that humor — like a glass of orange juice — can help people take on the day, no matter what it brings.
After enduring contraction the last few years, the overall beer market is on the uptick, says Dan Wandel, senior vice president of beverage alcohol client insights for Chicago-based SymphonyIRI Group.
Oskar Blues Brewery and Ska Brewing partnered to create a canned beer celebrating the 10-year anniversary of the introduction of Dale’s Pale Ale in cans.
Samuel Adams, a brand of The Boston Beer Co., Boston, teamed up with San Francisco-based craft chocolate maker TCHO to introduce the Samuel Adams Beer Lover's Chocolate Box.
California’s craft brewing industry generated approximately $3 billion in total economic impact to the state in 2011, reported Steve Wagner, president of the California Craft Brewing Association (CCBA), Nevada City, Calif., and president and brewmaster at Stone Brewing Co., Escondido, Calif.
