After years of testing, The Boston Beer Co. announced that its Samuel Adams brand launched the first three brews from the Samuel Adams Nitro Project: Nitro White Ale, Nitro IPA and Nitro Coffee Stout. 

Mighty Squirrel added a third beer style to its line — Mighty Squirrel Hopstonian — inspired by the hoppy India Pale Lager. 

Sam Adams, a brand of The Boston Beer Co., announced the re-release of its seasonal Samuel Adams Cold Snap. 

After experimenting with countless iterations and test batches in the nano-brewery at the Sam Adams Boston Brewery, the brewers at Boston-based The Boston Beer Co. announced the release of the first three brews from the Samuel Adams Nitro Project: Nitro White Ale, Nitro IPA and Nitro Coffee Stout.

The readers of Beverage Industry were bubbling over with excitement for the Readers’ Choice New Product of the Month poll as smartwater sparkling emerged as the winner for the December contest.

Thirty-eight percent of consumers prefer aluminum cans when tailgating versus 26 percent who prefer plastic bottles. Thirty-six percent of consumers prefer cans at barbecues or picnics, compared with 30 percent who prefer plastic bottles.

Evans Brewing Co. released four new bottled beers that will constitute the core of its initial year-round packaged offerings. 

Mike Hess Brewing (MHB) introduced its Open Mike beer can, making it the only brewery in California to use Crown Holdings Inc.’s patented 360 End technology, the company says.

Tröegs Independent Brewing revealed new art for its handcrafted beers. The hand-drawn artwork was a collaboration between co-owners Chris and John Trogner and designer Lindsey Tweed.

Creating a new beverage presents myriad challenges. According to Chicago-based Mintel’s Global New Products Database, 3,142 new beverages were released in the United States from January to October 2015.