Smirnoff Vodka, a brand of Diageo North America, Norwalk, Conn., announced its new campaign entitled Welcome to the Fun%, which celebrates good times with a quality product everyone can afford, the company says.

Smirnoff Vodka, a brand of Norwalk, Conn.-based Diageo North America, announced the launch of a National Sweepstakes from Smirnoff Ice Red, White & Berry, to give 100 people across the country two paid days off to take a real July 4th weekend, it says. 

Smirnoff, a brand of Diageo North America, added Spiked Sparkling Seltzers to its portfolio.

Diageo North America extended its Smirnoff vodka brand with a new Sours line.

Ace Metrix, Mountain View, Calif., announced the top-scoring ads of the third quarter of 2014.

Diageo North America, Norwalk, Conn., extended its Smirnoff vodka brand with a new Sours line.

Diageo added two flavors to its Smirnoff Sorbet Light brand of reduced-calorie flavored vodkas.

Diageo released its new super-premium Smirnoff White vodka exclusively at duty-free stores across the globe.

Fitness water brand Buff Water signed Canadian Football League athlete Hugh Charles, a running back for the Edmonton Eskimos, to its brand team.

Smirnoff Vodka, a brand of Norwalk, Conn.-based Diageo North America, launched the “Guiltless Pleasures” Pinterest contest to celebrate female consumers’ guiltless pleasures. As part of the contest, three women will have the opportunity to make their Pinterest aspirations a reality by pinning the things they love. The contest is timed in conjunction with the launch of Smirnoff Sorbet Light Pineapple Coconut, a guilt-free treat, the company says.