Diageo expanded its Smirnoff Sorbet Light vodka line with the addition of Pineapple Coconut.

Norwalk, Conn.-based Diageo introduced the Smirnoff No. 21 Vodka Celebration Edition bottle for the holidays.

With many consumers lacking the tools or know-how to reproduce some of their favorite on-premise cocktails, beverage manufacturers have found a way to deliver that same enjoyment to consumers in their own homes.

Although the vodka sub-category remains the No. 1 segment in terms of volume sales, whiskey has become so popular that it is beginning to take over as the No. 1 spirit on a dollar sales basis, according to Bump Williams Consulting’s monthly wine and spirits report, which cites Chicago-based SymphonyIRI data.

Smirnoff, a brand of Norwalk, Conn.-based Diageo, added new dessert-flavored vodkas to its portfolio to kick start the holiday season.

 Diageo USA introduced new varieties of Parrot Bay and Smirnoff frozen malt beverage pouches.  

Diageo North America launched two new flavored malt beverages: Smirnoff Ice Tropical Fruit and Smirnoff Signature Screwdriver.

Smirnoff Vodka’s two newest flavors, Whipped Cream and Fluffed Marshmallow, are triple distilled and 10 times filtered.

Diageo North America introduced a new flavor to its Smirnoff portfolio.