St. Louis-based Anheuser-Busch (AB) announced that it will feature three ads spotlighting its Budweiser and Bud Light brands during the NBC broadcast of Super Bowl XLIX on Feb. 1.

Social media channels have allowed many of us to make connections that previously weren’t possible. For instance, my Swedish penpal from when I was in third and fourth grade found me on Facebook a few years ago, allowing us to make the international connection once again.

According to Beverage Industry’s Best Packages of 2014 survey, portion-controlled sizes, specialty inks and a “personal” touch can give brands a leg up in the competitive beverage marketplace.

On Friday, Nov. 28, Chicago-based Goose Island Beer Co. will release its Bourbon County Brand Stout (BCBS) line of barrel-aged beers through special beer-centric Black Friday events in nine cities including Boston; Chicago; Dallas; Philadelphia; Phoenix; San Francisco; Los Angeles; and Jacksonville, Fla. Black Friday has become a beer drinker’s holiday and a true reminder that good things come to those that wait, according to the brand of Anheuser-Busch InBev (AB InBev), Leuven, Belgium.

St. Louis-based Anheuser-Busch announced its intention to purchase craft brewer 10 Barrel Brewing Co., Bend, Ore.

To help consumers celebrate Friendsgiving, a Thanksgiving celebration with friends that usually happens before or after Thanksgiving, Budweiser is introducing new packaging. The brand of St. Louis-based Anheuser-Busch will offer a limited-edition, handmade wooden crate with 18 Budweiser beers and two pilsners glasses. In addition, the beer bottles will feature authentic, classic labels from 1918, 1933 and 1976.

Consumers of all ages use Facebook to digitally connect with friends, and now consumers of legal drinking age can use the social media site to serve up some friendly fun in real life.

Anheuser-Busch InBev’s Beck’s beer brand partnered with eight musical artists for its annual “Live Beyond Labels” promotion, which began in July.

For consumer packaged goods (CPG) companies, it’s a bit scary to hear the Nielsen statistic that more than 85 percent of new CPG products fail in the marketplace.

Following the successful launch of a winter seasonal last year, Anheuser-Busch, a St. Louis-based subsidiary of Anheuser-Busch InBev, added the fall seasonal Apple-Ahhh-Rita to its Bud Light Lime Ritas lineup of ready-to-drink flavored malt beverages (FMBs).