Articles Tagged with ''baby boomers''

Experts share that Gen Z is changing the standard on what beverages they enjoy, the companies they value, and how companies can market to this younger generation.

With all baby boomers at least 65 or older by 2030, beverage-makers should consider what this demographic needs as their shopping habits evolve.

Nutrition that supports both physical and emotional well-being is thriving. It can target different generations with more specific holistic approaches to help identify opportunities and optimize innovation. New research from Innova Market Insights, The Netherlands, identifies key characteristics and differences among Generation Z, millennials, Generation X and baby boomers and the way that holistic nutrition approaches can be tailored to these generational groups.

Chicago-based Information Resources Inc. (IRI) announced results from its study analyzing the habits of U.S. consumers regarding alcohol beverages. Although drinks of choice differed among generations, consumers — from millennials to seniors — continue to indulge in beer, wine and spirits products with regular frequency at home and on-premise, it reports. 

Novelist and playwright Oscar Wilde once said, “Everything in moderation, including moderation.” After challenging times as a result of the economic downturn, the on-premise channel has made gains through moderate year-by-year growth.

Whether it's relaxing at home, dining out at a restaurant or celebrating with friends and family, American consumers are enjoying wine in a wider variety of occasions. A recent report titled “The 2015 Gallo Consumer Wine Trends Survey,” commissioned by Modesto-Calif.-based E. & J. Gallo Winery, found that 85 percent of frequent wine drinkers now consider wine as an appropriate beverage for casual and formal settings alike. One-thousand frequent wine drinkers between the ages of 21 and 64 were surveyed as a follow-up to the 2014 survey of the same name, which aims to capture the current state of American wine-drinking attitudes and behaviors, the company says. 

When it comes to what people like to watch on TV, top show choices are fairly consistent across the various demographics, including the different generations.

Yes, I am the rookie here at Beverage Industry, but I have no connection with the 1990 or the 2002 movies of the same name.

Health-related concerns could translate into an opportunity for manufacturers, according to a new study by New York-based Nielsen.