Rocky’s Beverages LLC introduced a line of caffeinated club sodas that contain approximately 34 mg of caffeine without any sugar, calories or artificial sweeteners.
There is no shortage of new product launches within the energy drink and shot sector. According to the Netherlands-based Innova Market Insights’ database, 124 energy drink and shot products launched in the United States in 2012. Of those product launches, energy/alertness was the top health positioning.
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The Campbell Soup Co. expanded its V8 franchise with V8 V-Fusion + Energy drinks and V8 Energy Shots. Each beverage provides one combined serving of vegetables and fruit as well as a natural energy boost from green tea extract, the company says. V8 V-Fusion + Energy drinks are made with a blend of vegetable and fruit juices as well as green tea.
As consumers become more realistic about weight-related products, beverage companies are offering products that are formulated with ingredients for weight management benefits. Lifestyle Beverages Inc., Syosset, N.Y., reformulated its functional
