Treasury Wine Estates launched a line of wines called Be., created to appeal to female millennial consumers, including those new to the wine category, the company says.
California 37 Cabernet Sauvignon made its debut following the success of “Drive By,” the first single from Grammy award-winning band Train’s “California 37” album.
Featuring the tagline, “Your other wine will never know,” Flirt will hit the market next month through a joint venture between W.J. Deutsch & Sons Ltd. and Vintage Wine Estates.
Skinnygirl Cocktails, a brand of Deerfield, Ill.-based Beam Inc., announced new additions to its line of low-calorie cocktails that will be available in May. Joining Skinnygirl Margarita, Sangria and White Cranberry Cosmo, the brand introduced Skinnygirl Pina Colada, Skinnygirl Vodka with Natural Flavors and Skinnygirl, The Wine Collection.
South African wine brand Two Oceans has been repackaged in lightweight 350-gram bottles that are fully recyclable and decorated with biodegradable labels, inks and adhesives.
