Premium brand joins Don Julio and DeLeón in tequila portfolio
January 27, 2014
Norwalk, Conn.-based Diageo purchased super-premium tequila brand Peligroso from California-based Peligroso Spirits Co. LLC. This announcement comes three weeks after the company announced a joint venture with rap artist and entrepreneur Sean “Diddy” Combs to acquire the luxury tequila brand DeLeón.
Deerfield, Ill.-based Beam Inc.’s Sauza Tequila brand partnered with actor and pop music artist Justin Timberlake to launch Sauza 901 super-premium tequila. The new product builds off of Timberlake’s previously launched 901 Silver Tequila and incorporates the same spirit under the Sauza brand name. The co-branded partnership blends the creativity and personality of the 901 brand’s founder, Timberlake, with the quality and history of Sauza Tequila to craft a lifestyle spirits brand.
Joint venture follows strategic alliance on Ciroc ultra-premium vodka
January 8, 2014
Norwalk, Conn.-based Diageo will expand its relationship with rap artist and entrepreneur Sean “Diddy” Combs to acquire the luxury tequila brand DeLeon.
Brown-Forman Corp., Louisville, Ky., reported financial results for the second quarter and first half of its fiscal-year 2014, which ended Oct. 31. In the second quarter, the company’s reported net sales grew by 6 percent to nearly $1.1 billion and reported operating income grew 19 percent to $311 million compared with the prior-year period. For the first six months of the year, reported net sales increased 4 percent and reported operating income increased 9 percent.
Building upon its Cabo Wabo Tequila brand, Campari America, a wholly owned subsidiary of Davide Campari-Milano S.p.A., released Cabo Diablo coffee liqueur featuring 100 percent blue weber agave Cabo Wabo Blanco Tequila.
Miller Lite, Pom encourage fan participation in marketing programs
October 16, 2013
The Coca-Cola Co.’s Diet Coke brand re-entered the fashion world by releasing its second limited-edition T-shirt in the beverage aisles of Target stores last month.