Transaction expected to close in first half of 2018
January 23, 2018
Family owned Bacardi Ltd., Hamilton, Bermuda, announced that it is expanding its portfolio of premium spirits with a definitive agreement to acquire 100 percent ownership of Patrón Spirits International AG and its PATRÓN brand. The transaction, which is subject to customary closing conditions, follows the relationship the companies have had since Bacardi’s initial acquisition of a significant minority stake in Patrón in 2008.
Bottle inspired by Mexico's tradition of vibrant ceramic and textile folk art
December 15, 2017
The third in a series of collectible large-size bottle designs for the holidays, Patrón Silver is inspired by Mexico’s tradition of vibrant ceramic and textile folk art.
Consumers able to access exclusive content via smartphones, bottles
December 5, 2017
Astral Tequila, a brand of New York-based Davos Brands, announced that it will introduce smart bottles of its spirit to engage with consumers in-store and deliver customized digital experiences with the tap of a smartphone, it says.
Tequila Cazadores debuted a limited-edition blanco bottle, reimagined by legendary tattoo artist Mister Cartoon in honor of Día de los Muertos (Nov. 1).
Tattoo artist Mister Cartoon hand-rendered bottle design
September 26, 2017
Hamilton, Bermuda-based Tequila Cazadores, a 100 percent blue agave premium tequila, debuted a limited-edition blanco bottle, reimagined by legendary tattoo artist Mister Cartoon in honor of Día de los Muertos.
Launching its first product line in the United States, Smooch Beverages USA Inc. debuted its Fusion Vodka and Tequila brand in California and other select markets.
Patrón Tequila, the flagship brand of The Patrón Spirits Co., introduced Patrón Extra Añejo Tequila, the first new addition to the core range of tequilas in 25 years, the company says.
Brand launches commemorative bottles of Avión Reserva 44 Extra Añejo
August 22, 2017
Continuing to celebrate “the best for the best,” Tequila Avión, New York, has created a limited-edition, commemorative bottle of the brand's ultimate tequila offering, Avión Reserva 44 Extra Añejo.