New York-based TY KU Sake & Spirits created a new importing and marketing group, Davos Brands, under the direction of Founder and former Chief Executive Officer of Svedka Vodka Guillaume Cuvelier, who will serve as the new company’s vice chairman.

Veev Spirits LLC announced the launch of Veev 2.0, a full brand repositioning that includes a reformulated 70-proof spirit, a redesigned bottle, and a strategic focus on the vodka category.

Honest Tea, an independent operating unit of The Coca-Cola Co., reported that it recycled 108,704 containers at its Great Recycle events, which took place throughout the country during Earth Month in April.

Diageo released its new super-premium Smirnoff White vodka exclusively at duty-free stores across the globe.

The 71st annual Wine & Spirits Wholesalers of America (WSWA) convention and exposition will host wine and spirits distributors and suppliers April 8-10 at Caesars Palace in Las Vegas.

Ten years after New Hampshire’s Old Man of the Mountain collapsed, the New Hampshire Liquor Com-mission released a limited-edition commemorative liquor bottle featuring the geographic landmark.

Diageo expanded its Smirnoff Sorbet Light vodka line with the addition of Pineapple Coconut.

The Alcohol and Tobacco Tax and Trade Bureau (TTB) granted Devotion Vodka, a sugar-free, gluten-free vodka brand, permission to have the word “Gluten-Free” printed on its bottles, the company says.

Hand Crafted Spirits Inc. launched Triple 9 vodka in select markets in California.

Social media platforms like Facebook and Twitter have made it clear that millennials and generation Z have a unique openness to the world around them.