Packaging celebrates partnership between baseball and Official Vodka of team
October 13, 2017
In 2017, two American icons converged as Beam Suntory signed a multiyear Legacy Partnership with the 2016 World Champion team: the Chicago Cubs. The exclusive distilled spirits sponsorship made EFFEN Vodka the Official Vodka of Wrigley Field, the home of the Cubs.
Launching its first product line in the United States, Smooch Beverages USA Inc. debuted its Fusion Vodka and Tequila brand in California and other select markets.
Ready-to-drink cocktail now available in Los Angeles, Orange County
August 22, 2017
Long Beach, Calif.-based 'Merican Mule Inc, the manufacturer of Moscow Mule in a can, announced the launch of its product’s distribution across Los Angeles and Orange County, Calif.
CÎROC ultra-premium vodka, a brand of Norwalk, Conn.-based Diageo North America Inc., is celebrating the arrival of its newest luxury addition to the global collection of CÎROC flavors: CÎROC French Vanilla.
With its red, white and blue packaging and USA-CERTIFIED label from Made in USA Industries, a third-party verification company, Salute American Vodka’s patriotic perspective runs deeper than a business mantra. Founded in 2012 by entrepreneur Pete Kelly as a means of “paying it forward” to U.S. veterans struggling with unemployment, homelessness and post-traumatic stress, the self-titled brand and company donates the first dollar of every bottle sold to nonprofit organizations that provide programs and services for veterans and other American heroes.
Blue Ice Vodka unveiled new packaging for its self-titled vodka that reflects the authenticity, simplicity and modernism of the brand while keeping the premium handcrafted potato vodka true to its original recipe, the company says.
Within the wine and spirits markets, dark spirits, sparkling wines and red blends are leading growth, according to analysts. The whiskey segment saw volume increase 6.8 percent to 21.8 million cases and revenues grow 7.7 percent to $3.1 billion in 2016, according to the Washington, D.C.-based Distilled Spirits Council.