Be In Good Spirits LLC launched Frankly Organic Vodka, a functional line of vodka made with organic, non-GMO and gluten free ingredients, the company says. 

Whistling Andy Distillery released The Spirit of Sperry, a huckleberry flavored vodka.

The House of Suntory introduced Haku Vodka, a premium craft vodka made from 100 percent Japanese white rice. 

Smirnoff, a brand of Diageo North America, introduced its latest limited-edition vodka: Smirnoff Moscow Mule. 

New Amsterdam Vodka, a brand of Modesto, Calif.-based New Amsterdam Spirits Co., and the NHL announced a multi-year U.S. partnership naming New Amsterdam Vodka the Official Vodka of the NHL. 

Smirnoff Vodka, a brand of Diageo North America, Norwalk, Conn., announced its new campaign entitled Welcome to the Fun%, which celebrates good times with a quality product everyone can afford, the company says.

Mermaid Vodka launched its self-titled premium vodka.