Constellation Brands Inc., Victor, N.Y., acquired a minority stake in Nashville, Tenn.-based Nelson’s Green Brier Distillery, a distillery that produces a variety of craft whiskeys. Nelson’s Green Brier Distillery will continue to operate independently to produce, market and sell its products. 

Cedar Ridge Distillery released its newest edition to its whiskey portfolio — Cedar Ridge Single Malt Whiskey.  

Studebaker, a brand of Diageo North America, launched a new product line of bottled whisky cocktails: Studebaker Old Fashioned and Studebaker Manhattan. 

Who’s thirsty out there? It looks like the readers of Beverage Industry as they voted and named JUST Water as the Readers’ Choice New Product of the Month poll winner for November.

The Bardstown Bourbon Co., Bardstown, Ky., announced the creation of its Collaborative Whiskey, Bourbon and Rye Wholesale Distilling Program, which is slated to open this summer. The new program will offer wholesale customers the opportunity to create custom, authentic, Kentucky whiskey products, while also providing barrel financing, the company says. The program works to expand the growth of the craft distilling industry by providing craft distillers and brand owners high-quality whiskey to strengthen their supply, it adds.

Beam Suntory Inc.’s Jim Beam brand launched its latest flavored whiskey — Jim Beam Apple.

This fall, Clyde May’s is launching a Special Reserve whiskey, the first line extension in the brand’s history, which will be available for sale in limited quantity. 

Jameson Irish Whiskey now offers Jameson Caskmates. 

While it seems hard to recall now, but there was a time when advertising focused on print, radio or TV ads. The rise of computers and other smart technology brought social media into the mix for marketers.

Jim Beam, a brand of Deerfield, Ill.-based Beam Suntory Inc., announced a new partnership with Snapchat, making it the first whiskey brand to leverage the app for marketing efforts, the company says. Currently active, branded Jim Beam video content, targeted exclusively at consumers of legal drinking age, will appear throughout various Snapchat Live Stories. The partnership and branded content will run in the United Sates through the end of October coinciding with existing marketing efforts supporting new Jim Beam Apple, the newest flavored whiskey from the company.