Whether it’s on the rocks, in a cocktail, blended or a straight shot, consumers’ thirst for premium alcohol continues to drive growth in the U.S. spirits market.

Crown Royal, a brand of Diageo North America, launched its latest whisky flavor: Peach.

“The new packaging and label design better organizes our current product portfolio, better communicates our rich brand story at the shelf, and helps cut down on confusion as it didn’t seem that people understood our Copper Fox Rye and Wasmund’s Single Malt were from the same distillery,” said Rick Wasmund, founder and master distiller at Copper Fox Distillery, in statement.

To celebrate its 10th anniversary, Catoctin Creek Distillery launched its latest “Bottled in Bond” spirit: Four-year-old Rabble Rouser Rye Whisky. 

The gift-ready set includes a bottle of the 2016 Cooper & Thief Red Wine Blend, two festive Cooper & Thief based cocktail recipes, and two whiskey glasses all ready for upcoming holiday enjoyment.

Knappogue Castle, a brand of Castle Brands Inc., launched a 12 Year Old Single Malt Irish Whiskey, the first of its new Cask Finish Series.

Crater Lake Spirits by Bendistillery released its newest product: Crater Lake Rock & Rye Whiskey. 

Woodford Reserve Distillery, Versailles, Ky., announced that the spirits-makers flagship brand — Woodford Reserve — has released its annual holiday bottle. This year’s bottle features a snowy distillery scene.

The new design is featured on its full portfolio of three hand-crafted whiskeys and three hand-crafted gins.

FEW Spirits released its newest expression: FEW American Whiskey.