D.G. Yuengling & Son Inc. announced its first-ever beer collaboration with chocolate brand Hershey’s. LifeFuels integrates a three-part hydration system. Belfour Spirits launched its ultra-premium whiskey brand and family of products, The Spirit of Champions.
With this strategic partnership, Pernod Ricard USA further expands its portfolio of newly created specialty brands with unique and comprehensive value propositions and select distribution. Rabbit Hole will be part of the New Brand Ventures portfolio.
Consumers can enter to win mountain experience in Tin Cup, Colo.
June 3, 2019
Denver-based TINCUP America Whiskey is inspiring people to seek out extraordinary experiences in the great outdoors through the launch of the Backcountry Adventure campaign.
Metallic geometric design set against rich black background
May 22, 2019
Bogart Spirits, a brand of ROK Drinks and Humphrey Bogart Estate, released new art deco-inspired labels for its range of gin, whiskey, vodka and rum products.
Whether it’s on the rocks, in a cocktail, blended or a straight shot, consumers’ thirst for premium alcohol continues to drive growth in the U.S. spirits market.
Brand consolidation under Copper Fox reflects distiller’s history, culture
February 11, 2019
“The new packaging and label design better organizes our current product portfolio, better communicates our rich brand story at the shelf, and helps cut down on confusion as it didn’t seem that people understood our Copper Fox Rye and Wasmund’s Single Malt were from the same distillery,” said Rick Wasmund, founder and master distiller at Copper Fox Distillery, in statement.