Nurri, a better-for-you lifestyle brand, announced the release of a new Vanilla flavor, expanding on its line of Protein Milk Shakes.

Vanilla is the latest flavor offered by the growing brand, which began the nationwide distribution of its Chocolate Protein Milk Shake in Costco stores in September 2024.

“The excitement around our Chocolate launch has been amazing, and our fans couldn’t wait to see what’s next,” said Adam Tollefson, director of marketing for Nurri, in a statement. “They asked, and we delivered. Just four months after launch, we’re excited to introduce our new Vanilla flavor. Uniquely versatile, it’s perfect on its own or as a base for creative mix-ins. Stay tuned as we continue to hit more Costco clubs over the next two months.”

Tom Lehocky, vice president of sales, added: “This Vanilla launch is another example of how Nurri is driving innovation and meeting demand in the growing ultra-filtered milk category. We’re proud of its delicious, creamy vanilla flavor, and we’re glad we can show our customers and consumers that we’re listening to their requests and delivering the flavors they want.”

With a smooth texture and rich, nostalgic flavor, this new offering is lactose-free and packed with essential vitamins and minerals, the company says. Like the Chocolate flavor, Nurri Vanilla Protein Milk Shake has 30 grams of protein, 1 gram of sugar and 150 calories in each can, it notes.

Packaged in 100% recyclable aluminum cans, Nurri Vanilla Protein Milk Shakes can be purchased in a 12-pack for $19.99, now available at Costco in Washington, Oregon, Idaho, Montana, Utah and Alaska. The San Francisco Bay Area, select cities in Nevada, and the Midwest region, including Illinois, Indiana, Iowa, Kansas, Kentucky, Michigan, Minnesota, Missouri, Nebraska, North Dakota, Ohio, South Dakota and Wisconsin will get the new product starting in February, followed by all other regions in March, the company says.

www.drinknurri.com