Mash Gang, an award-winning UK brewery debuted three non-alcohol (NA) beers in the United States: Glug, Journey Juice, and for a limited time only, Lesser Evil.
By leaning into superior flavor and innovative partnerships, Mash Gang proves that emerging brands can prevail against the giants, the company says.
“How do you beat the big guys? With better liquid and an authentic story,” said co-founder and head brewer Jordan Childs, in a statement. “Consumers are craving something different — and Mash Gang delivers. I think that people relate to the fact that we don’t ask them to compromise. We behave more like a full alcohol brand and bring fun back to a category that used to be synonymous with compromise.
“This isn’t just about beer,” Childs continued. “It’s about showing consumers that independent brands can deliver more — more creativity, more quality, and more fun. We’re here to prove that NA doesn't mean boring.”
Mash Gang's commitment to innovation and inclusivity shines through with the launch of Glug, Journey Juice and Lesser Evil, offering adventurous, unexpected flavor profiles for those who seek something truly unique, it says.
Glug: Crafted with a blend of Citra and El Dorado hops, Glug bursts with tropical notes that provide a refreshing, full-bodied drinking experience, the company says. Featuring a touch of corn for authentic American character, Glug blends tradition with innovation to create a beer that’s light, heroic in haze, and unapologetically bold, it adds.
Journey Juice: This sweet, sour and spicy IPA highlights Mash Gang’s mastery of mango-infused beers, it says. Enhanced with a kick of chili, Journey Juice is ideal for all occasions. It’s a beer that reflects Mash Gang's playful spirit while delivering bold flavors, it notes.
Lesser Evil: This chocolate cherry stout showcases Mash Gang’s artistry, blending decadent chocolate, creamy oats, and the bold tang of sweet and sour cherry juice. At just 0.5% alcohol, this surprisingly low-calorie indulgence is ideal for cozy evenings or curling up by the fire, the company says.
Mash Gang’s new NA brews now can be purchased nationwide by visiting the company’s website.
www.mashgang.com
