FRE Alcohol-Removed Wines announced the addition of a new wine to its collection: a light-bodied Pinot Grigio. 

With this new addition, FRE’s collection now includes ten 750-ml SKUs, offering consumers a diverse range of options for mindful drinking that does not compromise on taste, the company notes. This expansion reflects FRE’s commitment to meeting the evolving preferences of its customers and providing a sophisticated alternative for those who prioritize both wellness and flavor, it says.

Crafted from premium California grapes, this alcohol-removed Pinot Grigio provides a light, refreshing wine experience — its notes of crisp apple and juicy pear are classic characteristics of a California Pinot Grigio, the company says.

“We are thrilled to introduce our Alcohol-Removed Pinot Grigio,” said Ashley Jappe, director of marketing for FRE Alcohol-Removed Wines, in a statement. “This launch exemplifies our commitment to delivering the taste profiles our community desires, while also enhancing the wine experience for everyone. Whether for personal enjoyment or hosting guests, our expanded collection ensures that everyone can savor a glass of wine, whether it’s a casual weekday hang or a weekend celebration. We’re committed to bringing people together, and we believe this Pinot Grigio is a perfect addition to our lineup.”

FRE Alcohol-Removed Pinot Grigio will be available to purchase for a suggested retail price of $9.99 at major retailers nationwide and online in the coming months, it notes. 

www.frewines.com