Campbell’s V8 and Grillo's Pickles joined forces to create a fresh take on the classic Bloody Mary cocktail with the launch of V8 Grillo’s Dill Pickle Bloody Mary Mix.
This bold new mix blends the iconic richness of V8 tomato juice, natural cucumber flavor and a medley of spices with the unmistakable tang of Grillo’s signature brine, bringing a vibrant burst of flavor, the companies say.
“Our new V8 Bloody Mary mix seamlessly taps into the popularity of pickles thanks to our friends at Grillo’s. The flavor profile is my new go to,” said Prabha Cheemalapati, vice president of beverage at Campbell's, in a statement. “No time is a bad time for a Bloody Mary, and our collaboration makes it easier than ever to enjoy this weekend beverage staple at brunch, tailgates, happy hours and more.”
Eddie Andre, vice president of branding at Grillo’s Pickles, added: “When V8 hit us up to bring a pickle Bloody Mary mix to life, it was a no brainer. Grillo’s fans have long been using our brine to level up their Bloody Mary at home and we’re stoked to work with such a legendary brand to offer a more convenient way to get their pickle fix all day long.”
The V8 Grillo’s Dill Pickle Bloody Mary Mix joins the V8 brand’s growing lineup of bold Bloody Mary offerings, delivering a no-fuss way to enjoy a favorite brunch beverage, the company notes.V8 Grillo’s Dill Pickle Bloody Mary Mix currently is available on Amazon in convenient six-packs for $6.29, with wider availability in stores nationwide beginning in early 2025, it says.
www.campbells.com/V8