Free Rein Coffee Co. and Stetson have come together in a collaboration, and Stetson’s first foray into coffee. Leveraging their shared American spirit, Western heritage and commitment to veterans, the companies launched today two limited-edition Cowboy Coffee Kits, just in time for the holiday season.

Each kit features a unique coffee blend called Trailblazer, designed for those who dare to forge their own path. Slow-roasted in small batches at Free Rein Coffee Co.’s artisan roastery in San Angelo, Texas, Trailblazer is a robust medium roast, capturing the essence of cowboy coffee, the company says. Packaged in an exclusive gift set also containing two USA-crafted ceramic mugs, co-branded to commemorate the collaboration, the kits are available in Ground Beans or Pods versions and are priced at $70 each.

The limited-edition kits are available, while supplies last at, freereincoffee.com, stetson.com, HTeaO locations, and at the Stetson x Free Rein Stetson pop-up at the National Finals Rodeo in Las Vegas, which takes place from Dec. 5 to 14.

The launch of Trailblazer also marks the national expansion of the Free Rein Reserve Collection, a small-batch line of artisanal coffees that, until now, were only available at a handful of shops in Texas. Hand-packed at Free Rein’s heritage roastery in San Angelo, Texas, the Free Rein Reserve line combines hand-selected beans and all natural spices from around the world, including cinnamon, turmeric and cayenne. Starting today, visitors to freereincoffee.com will have exclusive access to Free Rein Reserve.

“Everyone knows cowboys love their coffee and there isn't a coffee that embodies the cowboy spirit better than Trailblazer” said Arlyn Davich, CEO of Free Rein Coffee Co., in a statement. “At Free Rein we make Honest. American. Coffee. We’re proud to partner with Stetson who share our commitment to quality, tradition and serving those who serve, in particular in supporting veteran's causes.”

Stetson CEO Robert Dundon, added: “Since 1865, Stetson has stood for a quality, craftsmanship, and a trailblazing spirit, and this collaboration with Free Rein brings those core values to life in a new category. With the Free Rein team, we’ve found a partner that shares a commitment to veterans, and are proud to join in their ongoing efforts to serve those who serve.”

Free Rein Coffee is available at more than 1,700 locations, including Walmart, HEB, Market Street and online.