Netflix’s “Squid Game” is back for season two and Johnnie Walker and Netflix announce they are teaming up to invite “Squid Game” fans 21 and older and whisky enthusiasts alike to “pick your player” in celebration of the series return Dec. 26.
Johnnie Walker is unveiling a limited-edition bottle design of Black Label with numbers ranging from 001-456, the number of players featured in the series.
This limited-edition design leverages an innovative approach by combining both digital and conventional printing technologies to make this collection truly unique, the company says. Additional design elements include the brand’s highly recognizable 20-degree slanted label featuring a custom fabric pattern varnish to simulate the texture of the show’s famous green tracksuit. The iconic Johnnie Walker Striding Man logo now dons the distinctive tracksuit, symbolizing the brand’s bold stride into partnering with the Squid Game franchise, the company says.
Available nationwide while supplies last, these randomized numbered bottles are not only the perfect gift for the holiday season, but a collectible treasure for both adult Squid Game and whisky enthusiasts alike, it notes.
“This partnership brings together two global icons, the world’s No. 1 Scotch whisky and the worldwide TV phenomenon of Netflix’s Squid Game. Our loyal fan bases are going to be thrilled by the element of discovery with our collectable, limited-edition bottle design that allows them to get close to the action,” says Josh Dean, vice president of Johnnie Walker for Diageo North America, in a statement. “At Johnnie Walker, we’re continuing to reimagine how whisky can be enjoyed through unique and creative experiences, partnerships and occasions.”
Johnnie Walker and Netflix’s “Squid Game” partnership will be brought to life globally across the United States, Europe and Asia through a dynamic, co-branded campaign. This will include a range of marketing activations such as outdoor media, social media campaigns, events and retail touchpoints. The campaign also will run on Netflix’s ad-supported plan.