Waterloo Sparkling Water announced the return of its Spiced Apple flavor and the newest addition to its roster: Pomegranate Açaí, both available as limited-time-only (LTO) offerings this fall.
Waterloo’s all-new Pomegranate Açaí blends vibrant and ripe Pomegranate notes with earthy Açaí, creating a unique, full-flavor experience that is both bright and complex — quintessentially fall, the company says. And, back by consumer demand for its third season, Waterloo's Spiced Apple ignites the warmth of the season with a nostalgic and multi-sensorial flavor experience of baked and crisp apples, aromatic spices and sweet cider notes, it adds.
“Flavor innovation and seasonal options are essential to driving growth and excitement for the brand,” said Jason Shiver, CEO of Waterloo Sparkling Water, in a statement. “Waterloo has the fastest-growing dollar-sales, market share and distribution among the competitive set. Consumers keep on proving the case ― as Waterloo continues to deliver full-out flavors that differentiate us on shelf.”
In October, Waterloo will kick off a social giveaway with Kiya Tomlin, fashion designer and wife of long-time Pittsburgh Steelers head coach, with her fun and premium collection of NFL-licensed apparel — giving consumers a chance to step into their favorite team's season in unbeatable style, the company says.
“This season’s ultimate tailgating lineup has arrived with the debut of Waterloo's Pomegranate Açaí and the return of our Spiced Apple,” said Kathy Maurella, chief marketing officer at Waterloo Sparkling Water, in a statement. “New Waterloo enthusiasts and loyal fans alike have seasonal flavors to love this fall as we continue to record the fastest growth in households and loyalty in the competitive set for flavored sparkling water.
“To celebrate the launch of our new Pomegranate Açaí and the return of our fall MVP Spiced Apple, we’ve teamed up with some of football’s leading ladies,” Maurella continues. “Keep an eye out on our social channels for more on how Waterloo’s limited-time-only sparkling waters this fall are bringing fun and flavor to game day.”
For consumers looking for more ways to enjoy these fall LTO offerings, Waterloo has developed new mocktail recipes including the Pom + Pear Mock-Tini, and brought back the Spiced Apple Ginger Fizz for fall gatherings.
Waterloo Pomegranate Açaí and Spiced Apple sparkling waters are beginning to roll out this month at retailers nationwide, including Whole Foods, Target, Walmart, Amazon, HEB, Central Market, select Costco divisions, select Sam's Club divisions, ShopRite, Hy-Vee, Raley's, Fresh Thyme, Cub Foods and more.
www.drinkwaterloo.com
