Paul Masson Brandy has teamed up with Paul Wall to introduce Paul Masson ICE, a multisensory brandy featuring bold tangerine and grapefruit flavors.

With songs like “Covered in Ice” and “Grillz,” the new Paul Masson flavor nods to Wall’s diamond-studded lyrics and signature eye-catching jewelry, the company says.

“Following our extremely successful Party with Paul collaboration last year, we wanted to work even more closely with Paul Wall to create something nostalgic, fun, and interactive for fans,” said Jess Scheerhorn, vice president at Paul Masson Brandy, in a statement. “Paul Masson ICE pays homage to the early 2000s when both Pauls were starting to have their ‘big breaks.’ Now fans can live out Paul Wall’s lyrics and ‘cause a cold front’ of their own with the incredible cooling effect that comes from a sip of this drink.”

Wall added: “I've never had a drink like Paul Masson ICE. The burst of cooling sensation on the end is unmatched and as cold as the ice around my neck. There’s no wrong way to drink Paul Masson ICE, either. Mix it with lemonade, peach tea, or my favorite lemon-lime soda. Don’t you think it’s time we added a little ICE to this heat wave that we’re feeling across the country.”

The frosted design of the Paul Masson Ice bottle emphasizes the drink’s unique cooling effect. The packaging also features thermochromic technology, which causes the bottle's light blue label to change to a dark blue tone when the bottle is placed in the freezer and the liquid reaches 40 degrees, the company notes. In another tie to the southern hitmaker, the Paul Masson ICE ABV sits at 59 proof, referencing the 5900 block of Southlea Street in Houston, Texas, where Wall lived when he released his hit album “The People’s Champ,” it says.

Packaged in 50-ml, 375-ml and 750-ml bottles, Paul Masson ICE is available to purchase in local off-premise retail stores throughout the United States via Sazerac's distributor networks.

www.paulmasson.com