Two Roads Brewing Co. unveiled the latest addition to its line of non-alcohol beers: Road 2 Ruin Zero Non-Alcoholic IPA.
The new non-alcohol version of Two Roads’ flagship beer is crafted with the same bold, hoppy flavor of its namesake brew — rich with floral and piney aromas and a crisp, clean, big-hop bite, the company says.
“We’ve been focusing sharply on our core beer brands, and Road 2 Ruin is at the top of that list. Our brewmaster Phil Markowski and his team took the time they needed to develop a non-alcoholic take that fans of our flagship would instantly recognize and could easily embrace,” said Brad Hittle, co-founder and CEO of Two Roads, in a statement. “This fabulous brew brilliantly pays off our strategy of investing in a more focused portfolio that gives our fans more ways to enjoy what they already love.”
Like all of Two Roads non-alc beers, Road 2 Ruin Zero is made using an arrested fermentation process, where the yeast strain selected is carefully managed to achieve an ABV of below 0.5%, the company notes. The result is a bold, full-flavored liquid that tastes remarkably like the alcohol version, it says.
Road 2 Ruin Zero now is available year-round everywhere Two Roads beers are sold in six-packs of 12-ounce cans at a suggested retail price of $11.99.
www.tworoadsbrewing.com
