Spindrift Beverage Co. announced a new flavor just in time for fall: Spindrift Fuji Apple. 

Spindrift Fuji Apple, like all of Spindrift’s products, is made with real squeezed fruit, not-from-concentrate, and has zero grams added sugar, the company notes. To capture the unique character in Fuji Apple, the team sourced a blend of apple varietals grown in U.S. orchards to complement and balance the bright, ripe flavor of Fuji Apple, it says.

“At Spindrift, we believe taste is everything,” said Bill Creelman, founder and CEO of Spindrift, in a statement. “This is why using real squeezed fruit is crucial to our process. Fuji apple juice has the most incredible flavor, aroma and complexity. To honor the fresh taste of the fruit in every batch, we developed a cold chain network that ensures the freshness you enjoy from the tree lasts all the way through the process until it ends up in your can."

Jon Silverman, senior vice president of innovation, added: “Most apple-flavored beverages in the market use apple juice from concentrate. With concentrates, you’re boiling apples down to a sugary syrup so you can store them for months or years at a time, and in the process, losing the flavor and aroma. Our process for making Spindrift Fuji Apple honors the fruit. These apples are made into juice within weeks of being picked. 

“The difference in taste is remarkable,” Silverman continues. “Each sip is like the first bite of a really good apple — that juicy, crisp snap of sweetness. Fuji is such an enjoyable and refreshing flavor — this will be an everyday Spindrift you’ll keep coming back to.”

Spindrift also is releasing Cranberry Raspberry out of the vault for fall, the company notes. The flavor has returned in the past few seasons, but this year, it will be more widely available online and in retail nationwide, it says.

Spindrift Fuji Apple and Cranberry Raspberry now are available to purchase at select retailers and online by visiting the company's website. 

www.drinkspindrift.com