Spirit of Gallo announced the release of Heat Check, a new hot pepper-flavored vodka created in partnership with New Amsterdam Vodka and the groundbreaking YouTube show Hot Ones hosted by Sean Evans.
Offering a blend of hot pepper flavors from deep, earthy Serrano and Fresno to the fruity, bright notes of Habanero, Heat Check promises to add heat, depth and complexity to any drink, the company says.
“At Spirit of Gallo, we believe in crafting innovative spirits that not only taste great, but also spark cultural conversations,” said Brandon Lieb, vice president of Spirits at Gallo, in a statement. “Heat Check invites drinkers to embrace the thrill of bold flavor, all with the stamp of approval from the discerning masters of spice in Sean Evans and the Hot Ones brand.”
To support the launch, Heat Check will have a suite of supporting content running on the Hot Ones/First We Feast platforms, including acting as the presenting sponsor of a Hot Ones episode, the company notes.
Evans added: “Hot Ones is bringing the heat to fans yet again with the launch of Heat Check, a not-too-spicy, not-too-mild, but just right pepper-infused spirit in partnership with New Amsterdam Vodka. I’m thrilled to invite spice lovers to see if they can handle the heat, from celebrating with a spicy shot, to poolside sipping on the official cocktail of summer, the Heat Check Spicy Scorched Lemonade.”
Heat Check can easily spice up classic cocktails like a Bloody Mary or Martini, a Heat Check signature cocktail like Sizzlin’ Sunrise or Cucumber Heat Wave, or be enjoyed on its own as a shot, it notes.
Packaged in a 750-ml bottle, the limited-edition Heat Check now is available to purchase nationwide for a suggested retail price of $10.99.
www.spiritofgallo.com
