Café Bustelo announced the launch of its first-ever multi-serve iced coffee collection: Café Bustelo Espresso Style Iced Coffee.

Making its long-awaited debut, Café Bustelo is bringing the tradition of espresso style coffee to the refrigerated aisle, it notes. Café Bustelo Espresso Style Iced Coffee is ready to enjoy straight from the fridge, making it easier than ever to sip sabor latino — on ice, the company says.

“In recent years, we’ve started to see many of our coffee customers, both young and old, reach more and more for iced coffee — but they still want that iconic flavor of Café Bustelo’s espresso style roasts that they love,” said Eduardo S. Merino, senior brand manager of Café Bustelo, in a statement. “This new product intentionally combines our nearly century-long mastery of coffee with a cold and refreshing taste for an iced coffee that is brand-new, but somehow feels completely familiar to our Café Bustelo family ¡Salud!”  

The Espresso Style Iced Coffee collection includes three varieties: Unsweetened, Sweetened and Vanilla — all which feature the robust, full-bodied flavor and aroma of Café Bustelo's dark roast. 

The Unsweetened version can be enjoyed as is, straight from the fridge or served over ice with added milk or sugar, the company notes. For no mess, no prep sipping, the Sweetened iced coffee boasts the flavor of Café Bustelo infused with real sugar, it says. Lastly, Vanilla rounds out the lineup as a Target exclusive, an indulgent and invigorating blend, revealing notes of vanilla and cherry that complement the dark roast coffee, it adds.  

Café Bustelo pays homage to its roots with this new ready-to-drink coffee, all the way from the flavor to the product packaging, the company says. The bottle’s silhouette is inspired by that of a “Greca” – a nod to the traditional method of brewing Café Bustelo's ground espresso, it adds.

Packaged in 40-ounce bottles, the Espresso Style Iced Coffee lineup now is available at Target and will be available at Walmart and Kroger with future restocks, the company notes.

www.cafebustelo.com