The Clearly Food & Beverage Company ULC, producer of the Clearly Canadian line of flavored sparkling waters, now offers six-pack SleekCans of its Originals and new Zero Sugar flavors.
Fueled by a fan-led online crowd-funding campaign, the cross-border cultural staple of the ‘90s made a comeback led by consumers. The demand for the iconic glass bottles exceeded all expectations and has continued to grow at a market-leading pace, the company notes. In addition to the Clearly Canadian iconic blue glass bottles, the company recognized a consumer opportunity to expand into six-pack cans to offer consumers better value and new usage occasions to enjoy the brand where glass breakage is a concern.
“The love and desire for Clearly Canadian from our fans never ceases to amaze us. Rest assured that our iconic blue glass bottle is here to stay, as it is preferred by many of our consumers. But our consumers and retail partners have been seeking multipacks and can formats for some time, and we were able to set up our manufacturing to deliver on that ask,” said CEO Paul Tepperman in a statement. “In addition to offering fans new occasions and convenient packaging with cans, we saw an opportunity to provide better value to our fans in the multipack format.”
Clearly Canadian Originals and Zero Sugar Cans are offered in six-packs of 12-ounce SleekCans. Clearly Canadian Originals six-pack cans are available in the top flavors from the ‘90s: Mountain Blackberry, Wild Cherry and Orchard Peach, and its new Zero Sugar range. Clearly Canadian six-pack cans currently are available in the United States at all Kroger banners nationwide, Food Lion, Amazon and expanding to more retailers across the United States.
“Our environmental responsibility to protect the nature and beauty of Canada is something we pride ourselves on,” said Casey Howe, vice president of marketing. “Cans are fully recyclable and can be returned for refund in most of our markets. They simply offer an additional, convenient way for our fans to enjoy Clearly Canadian. It’s a sustainable packaging choice to protect our natural sparkling Canadian spring water from source.”
Tepperman added: “With these exciting product launches, we continue expanding Clearly Canadian’s availability to reach wider audiences. Our goal is to maintain our position as North America’s fastest-growing and leading premium alternative beverage brand ― the brand of choice for conscious consumers who want a better alternative to soda and know that Clearly Canadian’s company ethos permeates through every aspect of the brand.”
In addition to expanding its can portfolio, Clearly Canadian has expanded its retail footprint and is now available at all Kroger banners, Albertson Safeway, Publix and Ahold Dalhaize banners. This year, the brand expanded into 1,400 Walmart doors, Costco USA, select Target stores, gopuff, Raley’s, Bashas’, Loblaws, and Whole Foods in Canada.
“Clearly it’s our water that makes us so unique and flavorful. Clearly Canadian is crafted with sparkling Canadian spring water from award-winning springs, natural fruit flavors, and simple ingredients,” Howe said. “Our Clearly Canadian Originals lineup is the mid-calorie full-flavored sparkling spring water category leader, so offering our iconic Originals in cans is a natural fit.
“Cans are our biggest innovation launch on the brand since our retail re-introduction in 2017, and we will continue to provide solutions for our fans to enjoy Clearly Canadian anytime and anywhere,” Howe continued.
