From 1844 to 2024, Pabst Blue Ribbon has been quenching consumer thirst for beer. To celebrate its 180th year, Pabst Blue Ribbon released a 180-pack.

Designed to be enjoyed responsibly by groups, Pabst Blue Ribbon’s 180-pack is stacked full of opportunities to celebrate and toast a beer with friends. 

The illustrated artwork on the 180-pack showcases Pabst’s long history from iconic mascot Cool Blue, the brand’s legendary namesake and ship pilot, Captain Frederick Pabst, the prohibition cheese-making era and other legendary Pabst slogans and iconography. PBR also is rolling out this special packaging on 12-, 24- and 30-packs to celebrate this historic occasion. 

The 180-pack, and limited-time-only packaging is available now in select stores nationwide.