Seagram's Escapes announced the launch of Refreshers, a new line of flavored malt beverages sweetened with cane sugar and real fruit juice.
Available in four tropical flavors — Strawberry Acai, Pineapple Cherry, Mango Orange and Kiwi Lime — the 5% ABV Refreshers offer a balance of refreshment and flavor to satisfy everyone at a party or backyard get-together, the company says.
“Refreshers is the perfect party drink because it’s made with real ingredients, tastes great and comes in four delicious flavors, so there is an option for everyone,” said Jaime Polisoto, Seagram’s Escapes brand director, in a statement.
The Refreshers lineup comes in a variety 12-pack of slim 12-ounce cans, as well as a 24-pack club variety. Strawberry Acai also will be offered in 7.5-ounce cans, while a larger 23.5-ounce option will be available year-round at convenience stores, the company says. Additionally, select varieties are available in a six-pack of 11.2-ounce bottles, it notes.
Seagram’s Refreshers now can be purchased at retailers in 15 states: Delaware, Florida, Georgia, Illinois, Maryland, Michigan, New Jersey, New York, North Carolina, Ohio, Pennsylvania, South Carolina, Texas, Virginia and Wisconsin.
www.seagramsescapes.com