Harpoon Brewery teamed up with apparel brand Life is Good to release a new hazy blonde ale: Summer Style.
The beer comes ahead of summer, now widely available and will be sold through August.
“We know that our customers look for the perfect sipping companion for their various summer activities — whether it be cracking a cold one on a warm Friday evening, a cookout with friends or a trip to the beach on a summer day,” said Dan Kenary, CEO and co-founder of Harpoon Brewery, in a statement. “Summer Style is exactly what consumers want to be reaching for in warmer months — a refreshing, light blonde ale that is approachable for all. Life is Good is another iconic Boston-based brand that shares our mission of making good times, even better, making them a great partner as we ramp up for summer.”
Tom Hassell, president of Life is Good, added: “The Harpoon Summer Style is the perfect complement to our laid-back, Life is Good vibes. We’re proud to collaborate with Harpoon, another Boston-based company that prioritizes craftsmanship and quality. This beer is for people who love to be outdoors and embrace the best that summer has to offer, making it perfect for our community.”
Beyond the beer, Harpoon Brewery and Life is Good are launching the Good Vibes of Summer sweepstakes packed with prizes. The sweepstakes can be found at HarpoonSummerSweeps.com for consumers 21 and older to enter now through Aug. 1. Customers can enter to win a variety of prizes, including a Harpoon branded Yeti cooler, Life is Good branded beach chairs, co-branded Harpoon and Life is Good merchandise and rebates or promo codes for both brands.
The Summer Style beer is a 5% ABV hazy blonde ale with a refreshing and approachable taste and a soft, light and crisp finish, it says. Summer Style is offered in 12- and six-pack 12-ounce bottles, a 12-pack of 12-ounce cans, and will be available on tap at select locations, the company notes.
www.harpoonbrewery.com
