Joyburst announced an exclusive beverage collaboration with Disney and Pixar. The two are teaming up with a mission to spread joy, ahead of the highly anticipated movie “Inside Out 2.”
As part of this collaboration, Joyburst will activate various acts of joy and kindness throughout North America with a simple mission: to make people smile. Various tactics will be revealed on @myjoyburst throughout the months of May and June 2024.
Joyburst also will rollout new promotional packaging featuring characters from the highly anticipated movie in three flavors: Peach, Watermelon, and Strawberry-Lemonade.
Joyburst Hydration products are available for purchase on eCommerce both in Canada and the United States, Joyburst.com/ca, and in select retailers including Costco, Walmart, HEB, Parkland and various others.
Joyburst Founder and CEO Brad Woodgate expressed his excitement collaborating with “Inside Out 2,” noting “this Disney and Pixar collaboration goes a long way to achieving our continuous growth for the Joyburst brand. I am thrilled in our mission to deliver joy throughout North America and can’t wait for what comes next.”
As part of Joybursts continued commitment to sustainability and plastic-free packaging, their premium hydration beverages are produced in recyclable, primarily plant-based Tetra Pak cartons.
Disney and Pixar's “Inside Out 2” is set to release exclusively in theaters June 14. The star-studded cast includes Amy Poehler as Joy, Phyllis Smith as Sadness, Lewis Black as Anger, Tony Hale as Fear, Liza Lapira as Disgust, Maya Hawke as Anxiety, Ayo Edebiri as Envy, Paul Walter Hauser as Embarrassment and Adèle Exharchopoulos as Ennui.
“We are honored to be part of Disney and Pixar’s ‘Inside Out 2,’ especially with their iconic character Joy, which is the essence of what Joyburst creates in every sip,” Woodgate added. “This collaboration represents a unique opportunity for Joyburst to contribute to the emotional journey of audiences worldwide, creating unforgettable moments alongside iconic characters.”
