Breckenridge Brewery, a subsidiary of Tilray Brands Inc., announced a partnership with the Denver Nuggets to launch a celebratory beer: the Championship Edition Mile High City Golden Ale. This launch not only marks a unique collaboration celebrating the Nuggets' recent NBA championship triumph but also continues a tradition of beer releases celebrating everything great about the Mile High City, it says.
“Breckenridge Brewery is thrilled to deepen our partnership with the Denver Nuggets through this special edition ale. This beer is more than a drink; it’s a celebration of our shared victories and a tribute to our fans. The distinctive packaging, adorned with the Nuggets’ classic rainbow logo, reflects the vibrant spirit and history of the team,” said Ryan Workman, director of marketing at Breckenridge Brewery, in a statement. “We’re proud to bring a piece of the Nuggets’ legacy into the hands of fans, enhancing their game day experience with a taste of victory.”
Championship Edition Mile High City Golden Ale’s can features the iconic Nuggets’ rainbow, evoking memories of the team’s storied past from 1981 to 1993 as well as Denver’s beautiful skyline, will resonate deeply with fans and citizens alike, bringing forth a wave of nostalgia and city pride, it says.
Denver Nuggets representative Michael Ceilley, senior vice president of partnership marketing and media sales commented: “This partnership with Breckenridge Brewery is a toast to our team’s success and our incredible fans. The Mile High City Golden Ale not only captures the essence of our team’s spirit but also enhances the fan experience, making every sip a celebration of our championship.”
The limited-edition beer is available throughout Colorado in 15-pack cases of 12-ounce cans, and single-serve 19.2-ounce cans.
