Jones Soda Co. unveiled its Nuka-Cola Victory, a special release flavor in the soda brand’s rotating series in collaboration with Prime Video, Kilter Films and Bethesda Game Studios.

Nuka-Cola Victory is inspired by the demand for a flavor true to the video game series Fallout from Bethesda Game Studios, the company says. Created in celebration of the new streaming series about the game universe on Prime Video, Jones chose the Peach-Mango flavor based on user submitted suggestions that might be found in the post-apocalyptic world of the streaming series, it notes.

“Our new Nuka-Cola Victory SPECIAL RELEASE series with Prime Video is a direct result of the incredible demand from Fallout fans, flavor enthusiasts and so many others,” said David Knight, CEO of Jones Soda, in a statement. “To all of those who championed Nuka-Cola's return, we heard you. A new era of Nuka-Cola has arrived.” 

Previously, Jones had partnered on a limited run of Nuka-Cola Quantum craft soda, an in-real-life (IRL) beverage based on the Fallout 4 game release. Nuka-Cola Victory builds on this collaboration with a new flavor and will have full nationwide distribution in all retailers that carry the Jones SPECIAL RELEASE rotating flavor, it says.

The new SPECIAL RELEASE series also includes black Nuka-Cola caps on every bottle, redeemable in Jones’ Caps for Gear universe, in a similar manner that bottle caps are used as currency in the Fallout franchise, the company notes.

Nuka-Cola Victory now is available to purchase online by visiting the brand’s website and at Amazon.com, as well as at retailers carrying SPECIAL RELEASE across the country. Beginning in April, consumers also can purchase Jones Soda Nuka-Cola Victory on Gopuff and have it delivered to their door, the company says.

www.jonessoda.com