International Delight, a brand of Danone North America, Broomfield, Colo., is turning Daylight Saving Time into “Delight Saving Time” by unveiling new REESE’S Iced Coffee cans and giving consumers the chance to try them for free.
Created in partnership with The Hershey Co., Hershey, Pa., the International Delight REESE’S Iced Coffee is designed to be enjoyed anytime and anywhere, including the days after clocks “spring” forward, the company says.
On March 10-11, consumers can enjoy the sweet treat on-the-go with one free can of International Delight REESE’S Iced Coffee at participating 7-Eleven, Speedway and Stripes stores, redeemable while supplies last with a coupon on the 7Rewards and Speedy Rewards apps. The coupon will become available starting March 10, the company notes.
“As one of the leading coffee creamer and iced coffee brands, known for our unique collaborations with talk-value, International Delight teaming up with the fan-favorite REESE'S brand is a perfect match,” said Brittney Polka, vice president of ready-to-drink beverages at Danone North America, in a statement. “In today’s fast-paced world, it’s easy to forget to take a moment for yourself.
“We want International Delight REESE’S Iced Coffee cans to help add delight to your daily grind, helping you feel treated, not defeated,” she continued. “Celebrating this delicious flavor launch by offering free cans to our fans — to help fight the scariest Sunday of all, when Daylight Saving Time begins— is all too sweet. We’re grateful to 7-Eleven for teaming up with us on this fun-filled caffeinated mission to bring joy on March 10 through March 11.”
Ernie Savo, senior director of global licensing at The Hershey Co., added: “This is our latest mash-up with International Delight, and we're excited to see — and taste — the unbeatable combo of chocolate and peanut butter paired with coffee, now in International Delight REESE’S Iced Coffee cans. It’s always fun to partner with like-minded brands, like International Delight, that can bring forward our iconic REESE’S flavor and transform it into something new and special for people to enjoy. We’re thrilled to bring this delicious flavor to on-the-go coffee routines with ready-to-sip cans, just in time for those difficult days after Daylight Saving Time.”
International Delight REESE’S Iced Coffee cans now are available at select convenience, grocery and dollar stores nationwide in 15-ounce cans for a suggested retail price of $2.68 a can.