Red Bull is commemorating the 20th anniversary of Oracle Red Bull Racing with the introduction of two initiatives: the exclusive Special Edition 2024 Red Bull Racing Can and the Red Bull All Terrain digital game.
To mark the 20th anniversary milestone, Red Bull is unveiling a limited-edition can and pack featuring the iconic Oracle Red Bull Racing branding, showcasing three-time World Champion driver Max Verstappen and the Red Bull F1 car.
The exclusive Red Bull Racing cans and packs hit store shelves by late March, coinciding with the launch of the 2024 season and in anticipation of three U.S. grand prix races. Available in 8.4- and 12-ounce cans, as well as four-packs of 8.4-ounce cans, and four-packs of 12-ounce can, this collectible item celebrates the spirit of Red Bull Racing.
Available now, the Red Bull All Terrain Digital Game is an 80s style 8-bit mobile racing game that challenges gamers to navigate some of the most iconic terrains in the world: beach, desert, snow and city.
Players can access the game through the activation site, with the chance to elevate their gameplay by purchasing a special edition 2024 Red Bull Racing Can. Each limited-edition can contains a unique code found beneath the can tab, granting players a daily chance to boost their score and climb the ranks on the leaderboard. The player with the highest score after conquering all terrains will win an all-inclusive Red Bull Racing weekend experience at a 2024 US Grand Prix. Consumers have until April 30 to submit their Red Bull All Terrain scores for a chance to win.
