ROAR Organic unveiled its newest offerings: Cherry Limeade Plus Powder and Blackberry Lemonade, ROAR’s latest flavor addition to its ready-to-drink beverage line.
Expanding on the success of last year’s venture into the drink mix and powder category, ROAR has teamed up with Jess Sims to develop Cherry Limeade, a ROAR Plus Powder flavor that seamlessly embodies the bold spirit synonymous with both ROAR and Sims, it says. This vitamin and electrolyte-packed drink mix, made for on-the-go convenience with added immunity-boosting ingredients like additional vitamin C, zinc, and elderberry, boasts only 2 grams of sugar and 20 calories in each single-serve stick, the company notes.
“Partnering with the ROAR team in the creation of Cherry Limeade, a flavor that holds nostalgic significance for me, was an absolute blast," Sims said in a statement. “I can’t wait for everyone to enjoy Cherry Limeade.”
Sofia Hexsel, director of marketing at ROAR Organic, added: “Jess has been an invaluable partner for ROAR, playing a pivotal role in our mission to inspire consumers to live boldly and unapologetically through our ‘Drink Out Loud’ ethos. Additionally, the launch of Blackberry Lemonade as our sixth ready-to-drink flavor underscores our ongoing dedication to providing healthy, functional, and delicious alternatives to popular yet unhealthy drinks.”
Blackberry Lemonade joins the brand’s functional hydration and wellness beverage lineup as a refreshing, zesty flavor with only 20 calories and 3 grams of sugar in each 18-ounce bottle, the company says. ROAR Complete Hydration beverages provide 100% of the recommended daily intake of vitamins C, B5, B6, and B12, incorporating a coconut water and sea salt base for potent electrolytes, it adds.
ROAR Organic Cherry Limeade Plus Powder can be purchased for $23.99 a 12-pack, available online at Amazon, QVC, and by visiting the company’s website. The new Blackberry Lemonade flavor is coming to retailers soon, while already available online, the company notes.
www.roarorganic.com
